Motion Fitness Education Ltd ("MFE", "we", "us", "our") uses cookies and similar tracking technologies on our website (motionfitnesseducation.com). This policy explains what cookies are, how we use them, and how you can manage your preferences.

What Are Cookies?

Cookies are small text files placed on your device (computer, tablet or phone) when you visit a website. They allow the website to recognise your device on return visits and remember certain information about your preferences or behaviour.

Cookies are widely used to make websites work efficiently, improve the user experience and provide website owners with information about how their site is being used.

The Cookies We Use

We use the following categories of cookies on our website:

Strictly Necessary Cookies

These cookies are essential for the website to function properly. They enable core features such as security, session management and access to secure areas of the site. Without these cookies, services you have requested — such as completing a form or accessing the student zone — cannot be provided.

These cookies do not require your consent and cannot be disabled.

- Session cookies Purpose: Maintain your session while browsing Duration: Session (deleted when browser closes)

- Security cookies Purpose: Protect against cross-site request forgery and similar threats Duration: Session or short-term

Functional Cookies

These cookies allow the website to remember choices you make (such as your cookie preferences or region) to provide a more personalised experience. They are not essential but improve your experience on the site.

- Preference cookies Purpose: Remember your cookie consent choices Duration: 12 months

Analytics Cookies

These cookies help us understand how visitors interact with our website — which pages are visited most, where visitors come from and how they move through the site. All information collected is aggregated and anonymous — it cannot be used to identify you personally.

We use Google Analytics for this purpose.

_ga Provider: Google Analytics Purpose: Distinguishes unique users Duration: 2 years

ga* Provider: Google Analytics Purpose: Maintains session state Duration: 2 years

_gid Provider: Google Analytics Purpose: Distinguishes unique users Duration: 24 hours

_gat Provider: Google Analytics Purpose: Throttles request rate Duration: 1 minute

You can opt out of Google Analytics across all websites by installing the Google Analytics Opt-out Browser Add-on.

Marketing and Targeting Cookies

These cookies are used to track visitors across websites and display relevant advertisements. They may be placed by us or by third-party advertising partners.

We may use marketing cookies for services such as:

Meta (Facebook/Instagram) — to measure the effectiveness of our advertising campaigns and deliver relevant ads to people who have visited our website

Google Ads — to track conversions from our paid advertising campaigns

_fbp Provider: Meta Purpose: Used for advertising delivery and tracking Duration: 3 months

fr Provider: Meta Purpose: Used for advertising delivery Duration: 3 months

gclau Provider: Google Ads Purpose: Stores and tracks conversions Duration: 3 months

These cookies will only be placed with your consent.

Your Cookie Choices

When you first visit our website, you will be presented with a cookie banner that allows you to:

- Accept all cookies — including analytics and marketing cookies

- Accept necessary cookies only — essential cookies only, no analytics or marketing

- Manage preferences — choose which categories of cookies to allow

You can change your preferences at any time by clicking the "Cookie Settings" link in the footer of our website.

Please note: disabling certain cookies may affect the functionality and experience of our website.

Managing Cookies in Your Browser

You can also control cookies directly through your browser settings. Most browsers allow you to:

- View which cookies are stored and delete them individually or all at once

- Block all cookies or only third-party cookies

- Set your browser to notify you when a website tries to set a cookie

Please refer to your browser's help section for instructions on how to manage cookie settings:

Google Chrome

Mozilla Firefox

Safari

Microsoft Edge

Blocking all cookies will affect website functionality. If you block cookies, you may not be able to access all features of our website.

Third-Party Cookies

Some cookies on our website are placed by third parties. These third parties have their own privacy and cookie policies which govern how they use the data collected. We recommend reviewing the relevant policies if you have concerns:

Google Privacy Policy

Meta Privacy Policy

Stripe Privacy Policy (card payments — or the alternative payment gateway displayed at checkout)

PayPal Privacy Policy

GoCardless Privacy Policy (Direct Debit / payment plans)

Changes to This Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use or applicable legal requirements. When we make changes, we will update the "Last reviewed" date at the top of this page.

Contact Us

If you have any questions about our use of cookies, please contact us:

Email: [email protected]

Phone: 0800 229 4930

For more information about cookies generally, visit www.allaboutcookies.org or the ICO's guidance at ico.org.uk/cookies.